This is the logo of the Canadian Olympic Committee. Minus the Olympic rings, the COC logo might double as Team Canada's hockey logo at the 2010 Olympic Games as well.
By now we all know Team Canada's famous logo has been banned from Olympic games. The International Olympic Committee has banned all "corporate logos" from national team uniforms at any Olympic event.
Hockey Canada has tried to convince the IOC for an exemption, to no avail. And the COC refuses to help Hockey Canada at all.
Why? Because Hockey Canada makes a lot of money from their logo, money that goes back to the fund the sport at the grassroot levels, and the IOC and COC want it all to themselves.
Yes, the IOC can publicly cry out about the corporatization of the Olympics, and the COC can lay low. Fact is they are all a bunch of greedy hypocrits. The Olympics have been a corrupt brand themselves. Now that the IOC supposedly has cleaned up it's act after long list of bribery scandals, I guess they have to find some other way to line their pockets.
2 comments:
Joe, it seems that Hockey Canada could take the high road on this one. I've read some suggestions that they simply revert to using a "retro" uniform design, of which there are plenty.
The 1972 Super Series uniform has huge nostalgia value. Myself, I'm partial to the 1976-1991 Canada Cup logo.
oh... that's bad. I think if it's for sports the IOC should support the cause.
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