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February 13, 2009

Team Canada '72 Offers Jersey Rights To Canadian Olympic Teams


Here's an early morning breaking story:
Team Canada 72 and Ficel Marketing Corp., Team Canada's marketing agency of record are offering the Official and First Ever Team Canada jersey from 1972, to our Olympic Athletes in 2010 Vancouver Olympics.
Ficel Marketing owns pretty much anything to do with Team Canada '72 nowadays, and are very shrewd in their business dealings. Successfully using the historic jerseys at the Canadian Olympics would be like hitting the jackpot for them.
Also See: Photo Essay: Team Canada Jersey History
Hockey Canada seems determined to coming up with a jersey where they will somehow profit from the certain retail revenues. Team Canada has used Canada Cup replicas and Canada Cup redesigned jerseys as third jerseys in recent years. Do they already own these designs? You know Hockey Canada will exhaust every jersey design that they own outright before turning to the '72 jerseys seriously.

It has been said nothing will ever surpass the 1972 Summit Series as the greatest moment in Canadian hockey history. The 1987 Canada Cup finals and the 2002 Olympic gold medal came close, but maybe the only win that could match 1972 would be an Olympic gold on home ice.

That is a very tall order, but it would be fitting if they were wearing the same jersey that Paul Henderson, Phil Esposito and Bobby Clarke wore.

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